NAGIOS: RODERIC FUNCIONANDO

Modelling it brand values supplied by consultancy service companies: empirical evidence for differences

Repositori DSpace/Manakin

IMPORTANT: Aquest repositori està en una versió antiga des del 3/12/2023. La nova instal.lació está en https://roderic.uv.es/

Modelling it brand values supplied by consultancy service companies: empirical evidence for differences

dc.contributor.author	Alcaide González, María Ángeles
dc.contributor.author	Guadalajara Olmeda, Natividad
dc.contributor.author	De la Poza, Elena
dc.date.accessioned	2023-10-10T09:11:34Z
dc.date.available	2023-10-11T04:45:08Z
dc.date.issued	2021	es_ES
dc.identifier.citation	Alcaide, M. Á., Guadalajara, M. N., & DE LA POZA, E. (2021). Modelling it brand values supplied by consultancy service companies: Empirical evidence for differences. Technological and Economic Development of Economy, 27(1).	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/90065
dc.description.abstract	Brands are the most precious intangible companies’ assets. Company managers need to know their brand value and the aspects determining it. As no transparent brands market exists, the main objective of this study was to model brand values that the world’s main valuation consultants publish. The obtained results indicate that 80% of the value of these brands is accounted for by both the net results of the companies that own brands and their value on the Stock Exchange. These results allow brand values to be estimated using quantitative and objective information by simple methods, unlike those used by valuation consultants. Moreover, one temporal analysis and another for different industries confer these outcomes consistency.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Vilnius Technika	es_ES
dc.subject	brand rankings	es_ES
dc.subject	brand value	es_ES
dc.subject	intangible asset	es_ES
dc.subject	net results	es_ES
dc.subject	Stock Exchange	es_ES
dc.subject	technology sector	es_ES
dc.title	Modelling it brand values supplied by consultancy service companies: empirical evidence for differences	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.3846/tede.2020.13755	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES