Cultural strategies are increasingly seen as key to the development of cities and regions. Among these cultural strategies for the promotion of regional development, we find the generation of mega-events, the construction of flagship cultural institutions. Accordingly, local and regional governments have drawn up entrepreneurial strategies to project their image internationally and foster investment and tourism. These developments have been described in Spain as ‘The Calatrava Model’ for putting a city/region on the map and for boosting tourism. However, from the study of the case of València and four strategic projects (The Fifth World Meeting of Families, The America’s Cup, Formula 1 and The City of Arts and Sciences), we will show how there is a hidden side to this paradigm, which boils down to an unsustainable, top-down system whose sole purpose is to gain and maintain political heg... [Llegir més ...]