NAGIOS: RODERIC FUNCIONANDO

Global spaces for local politics: an exploratory analysis of Facebook ads in spanish election campaigns

Repositori DSpace/Manakin

IMPORTANT: Aquest repositori està en una versió antiga des del 3/12/2023. La nova instal.lació está en https://roderic.uv.es/

Global spaces for local politics: an exploratory analysis of Facebook ads in spanish election campaigns

dc.contributor.author	Calvo, Dafne
dc.contributor.author	Cano Orón, Lorena
dc.contributor.author	Baviera Puig, Tomás
dc.date.accessioned	2023-10-25T07:55:23Z
dc.date.available	2023-10-26T04:45:06Z
dc.date.issued	2021	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/90535
dc.description.abstract	Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model in which only target audiences are exposed to sponsored content. The launching of the Facebook Ad Library in May 2018 can be considered a turning point in this regard, inasmuch as it now offers users direct access to ads paid for by political parties, among other advertisers. This paper analyzes some aspects of the strategies implemented by six national parties during the campaigns running up to the two general elections held in Spain in 2019, by performing an analysis on a corpus of 14,684 ads downloaded directly from the Facebook Ad Library. It also provides evidence of the different emphasis placed by the parties on sponsored content. For its part, an analysis of ad scheduling shows how the publishing of ads was stepped up as polling day approached, while also revealing the practice of posting political content way in advance of election campaigns.	es_ES
dc.language.iso	en	es_ES
dc.publisher	MDPI (Multidisciplinary Digital Publishing Institute)	es_ES
dc.source	Calvo, D.; Cano-Orón, L.; Baviera, T. Global Spaces for Local Politics: An Exploratory Analysis of Facebook Ads in Spanish Election Campaigns. Soc. Sci. 2021, 10, 271.	es_ES
dc.subject	political communication	es_ES
dc.subject	election campaign	es_ES
dc.subject	political parties	es_ES
dc.subject	Facebook ads	es_ES
dc.subject	electoral advertising	es_ES
dc.subject	2019 Spanish general elections	es_ES
dc.title	Global spaces for local politics: an exploratory analysis of Facebook ads in spanish election campaigns	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::SOCIOLOGÍA	es_ES
dc.identifier.doi	10.3390/socsci10070271	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES