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The attitude towards boycotts: determining factors

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The attitude towards boycotts: determining factors

dc.contributor.author	Palacios Florencio, Beatriz
dc.contributor.author	Revilla Camacho, María Ángeles
dc.contributor.author	Garzón Benítez, Lola
dc.date.accessioned	2023-11-20T13:11:08Z
dc.date.available	2023-11-21T05:45:07Z
dc.date.issued	2019	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/91258
dc.description.abstract	According to the theories of reasoned action and planned behavior, the precedent to any human conduct is the intention to display such conduct. People’s attitudes are one of those precedents. Our work is framed within this line of research, as it seeks to analyze and explain the main determinants of attitudes towards boycotts. Thus, we understand that consumers’ attitudes towards boycott behavior depend on three fundamental beliefs: perceived legitimacy of the behavior, ethical idealism towards such behavior, and finally, ethical relativism towards boycott behavior. We emphasize legitimacy since the relevance of legitimacy processes in the businessclient relationship lies in the validation of actions that allows their subjective recognition and, therefore, differentiates them from the legal nature of the acts. The research is carried out with 371 people and the hypotheses presented are verified through structural equation models. Discussion of the results and their implications contribute to a better understanding of the factors that determine the attitudes towards customer boycotts by business managers and academics.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Harvard Deusto	es_ES
dc.source	Palacios-Florencio, B., Revilla-Camacho, M. Á., & Garzón-Benítez, L. (2019). The Attitude Towards Boycotts: Determining Factors. Harvard Deusto Business Research, VIII(2), Special Issue, 111-122.	es_ES
dc.subject	boycott	es_ES
dc.subject	ethical idealism	es_ES
dc.subject	ethical relativism	es_ES
dc.subject	legitimacy	es_ES
dc.title	The attitude towards boycotts: determining factors	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.3926/hdbr.242	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES