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Competitive discourses among the valencian right wing: communication and strategy in the 2019 regional elections

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Competitive discourses among the valencian right wing: communication and strategy in the 2019 regional elections

dc.contributor.author	Carratalá Simón, Adolfo
dc.contributor.author	Palau Sampio, Dolors
dc.date.accessioned	2023-11-21T08:51:51Z
dc.date.available	2023-11-22T05:45:09Z
dc.date.issued	2020	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/91274
dc.description.abstract	The 2019 regional government election in The Valencian Country led to a new panorama on the Right. For the first time, there were three political parties competing for votes. In addition, the notoriety gained by the Far Right created a new political scene, posing a challenge to other parties. This paper analyses how the Partido Popular, Ciudadanos and Vox managed a campaign in which they were both electoral opponents but also potentially future parliamentary allies. The research examines the performance and campaign discourse of these three parties based on content analysis of the coverage of two newspapers’ (Levante-EMV and Las Provincias). The study examines the preferred frames of reference, the main topics, the cultural resonances and the ideological frameworks chosen by these parties. The results showed that news on these parties stressed leadership style and strategy — issues that were highlighted in the parties’ discourses given that they resonate strongly with Conservative voters. The issues chosen by the Far Right had little impact on the messages put over by the majority parties. The presence of three rightwing parties meant each tried to differentiate itself from the others. Vox [the farthest on the right, reminiscent of France’s Front National] tried to distinguish itself from the more mainstream Partido Popular (PP), which in turn was forced to defend its position as the ‘institutional’ party of the right. Ciudadanos (Cs) was the right-wing party that spoke most often of potential co-operation among the three forces.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Institució Alfons el Magnànim-Centre Valencià d'Estudis i de Recerca	es_ES
dc.source	Carratalá, A. and Palau Sampio, D. (2020) “Competitive Discourses among the Valencian Right Wing: Communication and strategy in the 2019 regional elections”, Debats. Revista de cultura, poder i societat, 5, pp. 125–143.	es_ES
dc.subject	autonomous community of Valencia	es_ES
dc.subject	regional election	es_ES
dc.subject	political discourse	es_ES
dc.subject	media coverage	es_ES
dc.subject	right-wing parties	es_ES
dc.subject	framing	es_ES
dc.title	Competitive discourses among the valencian right wing: communication and strategy in the 2019 regional elections	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::SOCIOLOGÍA	es_ES
dc.identifier.doi	10.28939/iam.debats-en.2020-7	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES