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Can Health Perceptions, Credibility and Physical Appearence of Low-Fat Foods Stimulate Buying Intentions?

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Can Health Perceptions, Credibility and Physical Appearence of Low-Fat Foods Stimulate Buying Intentions?

dc.contributor.author	Küster Boluda, Inés
dc.contributor.author	Vila, Natalia
dc.date.accessioned	2023-11-23T16:24:08Z
dc.date.available	2023-11-23T16:24:08Z
dc.date.issued	2020
dc.identifier.uri	https://hdl.handle.net/10550/91390
dc.description.abstract	This study examines the influence of labelling and packaging strategies on perceived product health and overall attitudes to low-fat products in the field of healthy food claims among young consumers. The aim was to determine if these aspects can influence buying intentions. After a literature review, a quantitative study was carried out. With a sample of 300 young consumers (18-25 years old) and the use of partial least square methodology, this paper demonstrated that: (1) nutritional information and visual cues affect consumers' perceptions (information credibility and physical appearance), (2) information credibility influences product health perceptions and attitudes toward a product, (3) physical appearance affects attitudes toward a product, and (4) overall attitude to the product influences purchase intentions The results achieved show that credibility and physical appearance could stimulate low-fat foods purchase intentions through a positive global attitude to the product. Additionally, nutritional information and visual cues play a more relevant role than nutritional information response and informative cues. These results and the conclusions that follow must be understood in the analysed context (low-fat foods) with the sample used (300 young consumers).
dc.language.iso	eng
dc.relation.ispartof	Foods, 2020, vol. 9, num. 7, p. 866-890
dc.source	Küster-Boluda, I.; Vila, N. Can Health Perceptions, Credibility, and Physical Appearance of Low-Fat Foods Stimulate Buying Intentions? Foods 2020, 9, 866. https://doi.org/10.3390/foods9070866
dc.subject	salut
dc.subject	overall attitude	en
dc.subject	physical appearance	en
dc.subject	product health perceptions	en
dc.subject	food market	en
dc.subject	information credibility	en
dc.title	Can Health Perceptions, Credibility and Physical Appearence of Low-Fat Foods Stimulate Buying Intentions?
dc.type	journal article
dc.date.updated	2023-11-23T16:24:08Z
dc.identifier.doi	10.3390/foods9070866
dc.identifier.idgrec	141341
dc.rights.accessRights	open access