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A bibliometric analysis on packaging research: towards sustainable and healthy packages

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A bibliometric analysis on packaging research: towards sustainable and healthy packages

dc.contributor.author	Vila-López, Natalia
dc.contributor.author	Kuster-Boluda, Inés
dc.date.accessioned	2023-11-27T16:37:48Z
dc.date.available	2023-11-27T16:37:48Z
dc.date.issued	2021
dc.identifier.issn	0007-070X
dc.identifier.uri	https://hdl.handle.net/10550/91464
dc.description.abstract	Purpose The basis of this paper is to carry on a bibliometric analysis to investigate how "marketing" decisions have affected "packaging" success in different disciplines. This analysis covers from the first paper published on this topic (in 1956) to the last papers published in 2019. Design/methodology/approach A total of 1,170 scientific papers (including 14,177 citations within those papers) were retrieved from the Web of Science (WOS) and Scopus, dated from 1956 to 2019. Scimat software was used to analyse the data. Findings The results of this paper show that two main sectors constitute the focus of packaging studies from a marketing approach: food and tobacco. Recently, the main topics of research have evolved towards sustainable and health packaging, concerning different agents involved in packaging decisions: retailers, marketers, consumers and producers. So, both lines of research represent promising lines of research. Originality/value Three different investigating profiles (i.e. engineers, marketers-psychologists and doctors-scientists) have examined how packaging should be prepared to succeed. However, a holistic bibliometric analysis about "packaging" and "marketing" is missing from those three branches of knowledge. This study is important to guide future lines of research to fill the identified gaps.
dc.language.iso	eng
dc.relation.ispartof	British Food Journal, 2021, vol. 123, num. 2, p. 684-701
dc.source	Vila-Lopez, N. and Küster-Boluda, I. (2021), "A bibliometric analysis on packaging research: towards sustainable and healthy packages", British Food Journal, Vol. 123 No. 2, pp. 684-701. https://doi.org/10.1108/BFJ-03-2020-0245
dc.subject	economia de mercat
dc.subject	mercat anàlisi
dc.subject	packaging
dc.subject	bibliometric
dc.title	A bibliometric analysis on packaging research: towards sustainable and healthy packages
dc.type	journal article
dc.date.updated	2023-11-27T16:37:49Z
dc.identifier.doi	10.1108/BFJ-03-2020-0245
dc.identifier.idgrec	141342
dc.rights.accessRights	open access