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Perceived service quality in postgraduate studies: an integrated perspective in the IMBA program

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Perceived service quality in postgraduate studies: an integrated perspective in the IMBA program

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dc.contributor.author Andreu Simó, Luisa ca
dc.contributor.author Aldás Manzano, Joaquín ca
dc.contributor.author Cervera Taulet, Amparo ca
dc.date.accessioned 2011-09-28T12:08:44Z
dc.date.available 2011-09-28T12:08:44Z
dc.date.issued 2011 es
dc.identifier.citation Andreu Simó, María Luisa ; Aldás Manzano, Joaquín ; Cerverá Taulet, Amparo. Perceived service quality in postgraduate studies: an integrated perspective in the IMBA program. @tic. revista d'innovació educativa; No 6 (2011): Primavera (Enero-Junio) 2011; 63-70. ca
dc.identifier.uri http://hdl.handle.net/10550/20773
dc.description.abstract This work proposes a comprehensive evaluation system for service quality in the International Master in Business Administration (iMBA) at Universitat de València. Going further than the current system for measuring service quality and considering students as stakeholders in the university in the context of relationship marketing, this present experience develops a process for evaluating service quality where the student designs the measurement instrument itself from an integral vision of the service s/he receives. The results suggest that students perceive the service experience as a multidimensional concept covering not only the academic experience, but also the quality of the facilities and program organisation and coordination. es
dc.rights Todos los artículos de la revista, están sujetos a una licencia Creative Commons del tipo Reconocimiento - NoComercial - Sin Obra Derivada es
dc.subject educación; comercialización e investigación de mercados es
dc.subject calidad de servicio; innovación educativa es
dc.title Perceived service quality in postgraduate studies: an integrated perspective in the IMBA program es
dc.type journal article es_ES
dc.subject.unesco UNESCO::CIENCIAS ECONÓMICAS es
dc.subject.unesco UNESCO::CIENCIAS ECONÓMICAS es
dc.type.hasVersion VoR es_ES
dc.identifier.url http://ojs.uv.es/index.php/attic/article/view/280 es

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