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Manipulation of Teenagers through Advertising: a Critical Discourse Approach

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Manipulation of Teenagers through Advertising: a Critical Discourse Approach

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dc.contributor.author Alcantud Díaz, María
dc.date.accessioned 2014-07-02T13:51:41Z
dc.date.available 2014-07-02T13:51:41Z
dc.date.issued 2011
dc.identifier.citation Alcantud Díaz, María 2011 Manipulation of Teenagers through Advertising: a Critical Discourse Approach Revista de Lingüística y Lenguas Aplicadas 6 25 38
dc.identifier.uri http://hdl.handle.net/10550/36813
dc.description.abstract The possible harmful effects of advertising in magazines aimed at teenagers have not lost relevance. Thus the aim of this article is to explore the linguistic characteristics used as foregrounding devices in a corpus of English advertisements aimed at teenagers. My underlying premise is that some linguistic messages or images convey information which is picked up by teenagers creating in them the desire to obtain certain products. In my analysis I attempt to ascertain, if any, what kind of linguistic control and what linguistic devices advertisers use to achieve their goal. Additionally, I try to find out to what extent the power of advertising has something to do with social problems related to compulsive consumerism, health disorders and behavior which affect teenagers. Hence, in my research, I gathered linguistic data from four magazine advertisements and identified the strategies used by prestigious brands to create in teenagers artificially constructed necessities on the basis of Donald Gunn's classification of manipulative techniques in advertising.
dc.language.iso eng
dc.relation.ispartof Revista de Lingüística y Lenguas Aplicadas, 2011, vol. 6, p. 25-38
dc.subject Publicitat
dc.subject Anàlisi del discurs
dc.subject Adolescents Psicologia
dc.title Manipulation of Teenagers through Advertising: a Critical Discourse Approach
dc.type journal article es_ES
dc.date.updated 2014-07-02T13:51:41Z
dc.identifier.idgrec 070733
dc.rights.accessRights open access es_ES

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