The fitness lifestyle is carried out in and through a subjective and power framework in which business, therapeutic, sanitary, and body spectacularization dispositifs circulate and are assembled, tending to inscribe the life of the population in the conflictive plots of a heterosexist, neoliberal and informational capitalism. Within this framework, the temporality, mutation, and plasticity of the mother?s body arises as a problem and the object of the intervention of diverse technologies aimed at adjusting its size and shape to the parameters of an active and healthy life. In digital scenarios, this tension is performed, on the one hand, through visual and discursive dispositifs that promote the ideal of fitness, embodied hyperbolically in the figure of the fit mom. And on the other hand, mothers who question the hegemonic ?desirable? maternal figures in the digital scenario through exhibition of the realness of ther bodies and images of and ?self-acceptance?. The paper explores images and narratives in these two positions, focusing mainly on the differences between a body that is presented as a fictional adaptation to the order of the ?desirable? and another that intends to make visible the constitutive vulnerability of the maternal process. The analysis shows how the management and exhibition of the maternal body in the net is marked by the imperatives of health, productivity, and performance, as well as those of authenticity and extimacy