NAGIOS: RODERIC FUNCIONANDO
Developing a blog trust scale via an international Delphi panel
Repositori DSpace/Manakin
- Inici
- Investigació
- e-prints
- 53 - Ciències Económiques
- Visualitza element
IMPORTANT: Aquest repositori està en una versió antiga des del 3/12/2023. La nova instal.lació está en https://roderic.uv.es/
Developing a blog trust scale via an international Delphi panel
Mostra el registre complet de l'element
|
Visualització
|
| Sánchez Villar, Juan María; Bigné Alcañiz, J. Enrique | |||
| Aquest document és un/a article, creat/da en: 2020 | |||
|
|||
| Although trust is one of the most widespread and studied constructs in marketing and management, its definition, versatility and different application areas may have fostered a certain dispersion when measuring this concept. Despite the increasing importance of blogs, specific scales for, and measures of, trust have not been considered in the literature. This paper proposes a scale to measure online trust in the blog domain (Blog Trust Scale, BTS) through the development of an international Delphi panel consisting of 14 experts from 5 different countries. As a result, we have developed a solid measurement instrument of online trust in blogs, composed of 12 items and tested in four different countries. | |||
| Veure al catàleg Trobes | |||
Aquest element apareix en la col·lecció o col·leccions següent(s)
-
53 - Ciències Económiques [1844]