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Developing a blog trust scale via an international Delphi panel
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Developing a blog trust scale via an international Delphi panel
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| dc.contributor.author | Sánchez Villar, Juan María | |
| dc.contributor.author | Bigné Alcañiz, J. Enrique | |
| dc.date.accessioned | 2021-05-26T12:39:05Z | |
| dc.date.available | 2021-05-26T12:39:05Z | |
| dc.date.issued | 2020 | |
| dc.identifier.citation | Sánchez Villar, Juan María Bigné Alcañiz, José Enrique 2020 Developing a blog trust scale via an international Delphi panel European Research On Management And Business Economics 26 3 134 144 | |
| dc.identifier.uri | https://hdl.handle.net/10550/79452 | |
| dc.description.abstract | Although trust is one of the most widespread and studied constructs in marketing and management, its definition, versatility and different application areas may have fostered a certain dispersion when measuring this concept. Despite the increasing importance of blogs, specific scales for, and measures of, trust have not been considered in the literature. This paper proposes a scale to measure online trust in the blog domain (Blog Trust Scale, BTS) through the development of an international Delphi panel consisting of 14 experts from 5 different countries. As a result, we have developed a solid measurement instrument of online trust in blogs, composed of 12 items and tested in four different countries. | |
| dc.language.iso | eng | |
| dc.relation.ispartof | European Research On Management And Business Economics, 2020, vol. 26, num. 3, p. 134-144 | |
| dc.subject | Economia | |
| dc.title | Developing a blog trust scale via an international Delphi panel | |
| dc.type | journal article | es_ES |
| dc.date.updated | 2021-05-26T12:39:05Z | |
| dc.identifier.doi | 10.1016/j.iedeen.2020.07.003 | |
| dc.identifier.idgrec | 144744 | |
| dc.rights.accessRights | open access | es_ES |
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