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Analyzing online search patterns of music festival tourists

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Analyzing online search patterns of music festival tourists

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dc.contributor.author Montoro Pons, Juan de Dios
dc.contributor.author Cuadrado García, Manuel
dc.date.accessioned 2021-09-22T11:53:40Z
dc.date.available 2021-09-22T11:53:40Z
dc.date.issued 2021
dc.identifier.citation Montoro-Pons, J.D Cuadrado-García, M. 2021 Analyzing online search patterns of music festival tourists Tourism Economics 27 6 276 300
dc.identifier.uri https://hdl.handle.net/10550/80347
dc.description.abstract Music festivals, as cultural events that induce tourism flows, intermediate both the cultural and travel experience. The present study analyzes online search behavior of potential attenders to a music festival. We hypothesize that the search process reveals latent patterns of behavior of cultural tourists planning to attend music festivals. To this end, information from Google Trends on queries related to three popular music festivals is used to build a network of search topics. Based on it, alternative exponential random graph model specifications are estimated. Findings support the general result of mediated information flows: music festivals induce planning and traveling queries. However, differences relating to the specificities of the cultural event are also found, in particular those regarding what nodes or queries supply the network with more useful information.
dc.relation.ispartof Tourism Economics, 2021, vol. 27, num. 6, p. 276-300
dc.subject Turisme
dc.title Analyzing online search patterns of music festival tourists
dc.type journal article es_ES
dc.date.updated 2021-09-22T11:53:40Z
dc.identifier.idgrec 145135
dc.rights.accessRights open access es_ES

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