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Advance booking across channels: The effects on dynamic pricing

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Advance booking across channels: The effects on dynamic pricing

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Bigné Alcañiz, J. Enrique; Nicolau, Juan Luis; William, Edu

Aquest document és un/a article, creat/da en: 2021

This research analyzes the effects of advance booking and channel type on hotel rates. While this relationship has been addressed in the literature, most studies take a partial approach by focusing only on one distribution channel or one destination. This study fills this gap by analyzing the price dynamics for four channels and multiple destinations. The data set consists of 39,363 bookings for 1085 hotels over 27 consecutive months. We used two-stage least squares to solve potential endogeneity issues, and the results proved that distribution channel, hotel type and hotel size have an influence on the effect of advance booking on hotel rates. Critical managerial implications are discussed.

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