NAGIOS: RODERIC FUNCIONANDO
From retail innovation and image to loyalty: moderating effects of product type
Repositori DSpace/Manakin
- Inici
- Investigació
- e-prints
- 53 - Ciències Económiques
- Visualitza element
IMPORTANT: Aquest repositori està en una versió antiga des del 3/12/2023. La nova instal.lació está en https://roderic.uv.es/
From retail innovation and image to loyalty: moderating effects of product type
Mostra el registre complet de l'element
|
Visualització
|
| Moliner Velázquez, Beatriz; Fuentes-Blasco, María; Servera Francés, David; Gil Saura, Irene | |||
| Aquest document és un/a article, creat/da en: 2019 | |||
|
|||
| This study aims to analyse value-satisfaction-loyalty relationships in retailing by examining the contribution of image and innovation and understanding value as a multidimensional construct. Furthermore, to identify possible differences in these relationships the moderating effect of the type of product marketed in the store is examined. On a sample of 820 customers from four types of stores, SEM methodology and multigroup analysis were applied. The results confirm that image has more influence than innovation on the dimensions of value and that entertainment and excellence are the main antecedents of satisfaction. Some relationships have also been found in which the type of product marketed in the store has a moderating effect. | |||
| Veure al catàleg Trobes | |||
Aquest element apareix en la col·lecció o col·leccions següent(s)
-
53 - Ciències Económiques [1844]