NAGIOS: RODERIC FUNCIONANDO

From retail innovation and image to loyalty: moderating effects of product type

Repositori DSpace/Manakin

IMPORTANT: Aquest repositori està en una versió antiga des del 3/12/2023. La nova instal.lació está en https://roderic.uv.es/

From retail innovation and image to loyalty: moderating effects of product type

dc.contributor.author	Moliner Velázquez, Beatriz
dc.contributor.author	Fuentes-Blasco, María
dc.contributor.author	Servera Francés, David
dc.contributor.author	Gil Saura, Irene
dc.date.accessioned	2023-02-01T15:06:27Z
dc.date.available	2023-02-01T15:06:27Z
dc.date.issued	2019
dc.identifier.citation	Moliner Velázquez, Beatriz Fuentes-Blasco, María Servera Francés, David Gil Saura, Irene 2019 From retail innovation and image to loyalty: moderating effects of product type Service Business 13 1 199 224
dc.identifier.uri	https://hdl.handle.net/10550/85233
dc.description.abstract	This study aims to analyse value-satisfaction-loyalty relationships in retailing by examining the contribution of image and innovation and understanding value as a multidimensional construct. Furthermore, to identify possible differences in these relationships the moderating effect of the type of product marketed in the store is examined. On a sample of 820 customers from four types of stores, SEM methodology and multigroup analysis were applied. The results confirm that image has more influence than innovation on the dimensions of value and that entertainment and excellence are the main antecedents of satisfaction. Some relationships have also been found in which the type of product marketed in the store has a moderating effect.
dc.language.iso	eng
dc.relation.ispartof	Service Business, 2019, vol. 13, num. 1, p. 199-224
dc.subject	Benestar social
dc.subject	Mercat Investigació
dc.title	From retail innovation and image to loyalty: moderating effects of product type
dc.type	journal article	es_ES
dc.date.updated	2023-02-01T15:06:27Z
dc.identifier.doi	10.1007/S11628-018-0378-5
dc.identifier.idgrec	135220
dc.rights.accessRights	open access	es_ES