NAGIOS: RODERIC FUNCIONANDO

Speeding up new product development through entrepreneurial orientation in SMEs: The moderating role of ambidexterity

Repositori DSpace/Manakin

Valencià Castellano

IMPORTANT: Aquest repositori està en una versió antiga des del 3/12/2023. La nova instal.lació está en https://roderic.uv.es/

Speeding up new product development through entrepreneurial orientation in SMEs: The moderating role of ambidexterity

Mostra el registre complet de l'element

Visualització (919.1Kb)

Ferreras Méndez, José Luis; Llopis Córcoles, Óscar; Alegre Vidal, Joaquín

Aquest document és un/a article, creat/da en: 2022

This paper analyzes the influence of small and medium-sized enterprises' (SMEs) entrepreneurial orientation (EO) on its capacity to quickly introduce new products to the market (namely, speed to market). Specifically, we suggest that firms will exhibit greater speed to market when displaying either low or high levels of EO. We also suggest that the EO – speed to market relationship will be contingent on firms' ambidexterity, or its capacity to simultaneously embrace exploratory and exploitative strategies. To test our hypotheses, we collected survey data from 384 SMEs belonging to four sectors in Spain: biotechnology, ceramic tiles, toys and footwear. Our findings confirm the existence of a U-shaped connection between EO and speed to market, and evidence that this curvilinear relationship is accentuated when SMEs exhibit greater ambidexterity.

Veure al catàleg Trobes