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Speeding up new product development through entrepreneurial orientation in SMEs: The moderating role of ambidexterity

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Speeding up new product development through entrepreneurial orientation in SMEs: The moderating role of ambidexterity

dc.contributor.author	Ferreras Méndez, José Luis
dc.contributor.author	Llopis Córcoles, Óscar
dc.contributor.author	Alegre Vidal, Joaquín
dc.date.accessioned	2023-03-22T09:20:08Z
dc.date.available	2023-03-23T05:45:06Z
dc.date.issued	2022	es_ES
dc.identifier.citation	Ferreras-Méndez, J. L., Llopis, O., & Alegre, J. (2022). Speeding up new product development through entrepreneurial orientation in SMEs: The moderating role of ambidexterity. Industrial Marketing Management, 102, 240-251.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/85841
dc.description.abstract	This paper analyzes the influence of small and medium-sized enterprises' (SMEs) entrepreneurial orientation (EO) on its capacity to quickly introduce new products to the market (namely, speed to market). Specifically, we suggest that firms will exhibit greater speed to market when displaying either low or high levels of EO. We also suggest that the EO – speed to market relationship will be contingent on firms' ambidexterity, or its capacity to simultaneously embrace exploratory and exploitative strategies. To test our hypotheses, we collected survey data from 384 SMEs belonging to four sectors in Spain: biotechnology, ceramic tiles, toys and footwear. Our findings confirm the existence of a U-shaped connection between EO and speed to market, and evidence that this curvilinear relationship is accentuated when SMEs exhibit greater ambidexterity.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Elsevier	es_ES
dc.subject	entrepreneurial orientation	es_ES
dc.subject	speed to market	es_ES
dc.subject	ambidexterity	es_ES
dc.subject	SMEs	es_ES
dc.subject	innovation speed	es_ES
dc.title	Speeding up new product development through entrepreneurial orientation in SMEs: The moderating role of ambidexterity	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.1016/j.indmarman.2022.01.015	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES