NAGIOS: RODERIC FUNCIONANDO

Targeting and packaging low fat products: uncontrolled and controlled variables

Repositori DSpace/Manakin

dc.contributor.author	Royo Vela, Marcelo
dc.contributor.author	Vila López, Natalia
dc.contributor.author	Küster Boluda, Inés
dc.date.accessioned	2023-11-23T18:13:26Z
dc.date.available	2023-11-23T18:13:26Z
dc.date.issued	2019
dc.identifier.uri	https://hdl.handle.net/10550/91397
dc.description.abstract	Marketing low fat products has to pay attention to both, personal variables and packaging design variables. On the one hand, personal factors such as socio-demographic characteristics (age, gender, income and education), involvement, time pressure, motivation and lifestyle affect foodbuying process. On the other hand, packaging variables such as colour, graphics, size, shape, typography also affect the buying decision.
dc.relation.ispartof	Nutrition and Food Science International Journal, 2019, vol. 9, num. 2, p. 1-4
dc.source	Royo Vela, Marcelo, Vila López, Natalia, Küster Boluda, Inés (2019). Targeting and packaging low fat products: uncontrolled and controlled variables. Nutrition and Food Science International Journal, 9 2 1 4
dc.subject	economia de mercat
dc.title	Targeting and packaging low fat products: uncontrolled and controlled variables
dc.type	journal article
dc.date.updated	2023-11-23T18:13:26Z
dc.identifier.doi	10.19080/NFSIJ.2019.09.555757
dc.identifier.idgrec	135576
dc.rights.accessRights	open access